Jake explores Yakisugi, also known as Shou Sugi Ban, a centuries-old Japanese technique of charring cedar wood to enhance durability and resistance to decay and insects. He highlights its growing appeal in modern design due to its striking aesthetic and reduced maintenance needs. Jake showcases its use on a high-end custom home in Missouri, where clients chose this finish for its beauty and longevity. The charred surface gives it a unique, alligator-skin-like texture that invites touch. Jake praises its design value, craftsmanship, and the opportunity to offer future clients a visually stunning and functional option for exterior cladding.