Jake and Steve dive into the messy reality of early project planning, focusing on the often-overlooked steps before building begins. They stress how essential it is for clients, architects, and builders to communicate clearly about costs from the very beginning. Through entertaining banter and real-life examples—including a hilarious bit on “client dementia”—they show how poor communication can lead to massive budget overruns and frustrating redraws. They advocate for early collaboration, honest budgeting, and doing things the right way—not just the cheap way. Bottom line: you can’t build smart if you ignore the money talk. Even if it stings a little.