Jake explores how potential tariff increases may impact pricing and project budgeting in residential construction. He contrasts fixed fee and cost-plus pricing models, highlighting how each handles fluctuations in material costs. Key advice includes using escalation clauses in contracts to protect profit margins and maintain transparency. He also shares a real-life example of working with a client on a large home, offering to calculate markup based on pre-tariff prices to reduce overall cost. Emphasizing customer service, he frames these actions not as financial losses but as long-term investments in client relationships and professional reputation.