In this video, Matt Risinger sits down with David Meerman Scott for a talk about generating attention and marketing your business for FREE! Scott is an internationally acclaimed business marketing strategist and was the impetus for Risinger to begin creating videos. This is a great discussion about marketing best practices and is worth a watch to learn how marketing has changed and how you can use online methods to build your business, including making it about educating instead of selling and considering your buyer persona and what medium works for your target audience. Scott offers a discount for Build Show followers on his course, New Marketing Mastery—Align your business with the way that people buy (http://www.newmarketingmastery.com/courses/new-marketing-mastery)Normal price $2495. Build Show viewer price $1595 (Discount Code - build2018)Follow Scotthttps://twitter.com/dmscotthttps://www.instagram.com/dmscott/https://www.davidmeermanscott.comRead Scott's books https://www.amazon.com/David-Meerman-Scott/e/B001H6L67M/ref=sr_ntt_srch_lnk_4?qid=1518810309&sr=1-4Keep up with Matt Risingerhttps://www.instagram.com/risingerbuildhttps://www.mattrisinger.comRisinger also thanks show sponsors USG/Tremco, Polywall, Huber, Dorken Delta, Prosoco, Marvin Windows, Rockwool & Endurahttp://www.Securockexoair.com/en.htmlhttp://www.Dorken.comhttp://www.Poly-Wall.comhttp://www.Huberwood.comhttp://www.Prosoco.comhttp://www.Marvin.comhttps://www.Rockwool.comhttp://www.EnduraProducts.com