In this episode of Contractor Evolution, Ellen Roar discusses the importance of pricing in the construction industry. She shares her journey of learning to set prices based on costs rather than market rates and emphasizes the need to communicate the value of services to customers. Ellen provides a simple formula for calculating selling prices based on costs and billable hours. She also highlights the significance of focusing on billable hours, establishing command in sales interactions, and asking for the sale confidently. Ellen's key advice includes believing in the value of services, understanding financial metrics, and prioritizing sales and financial management skills in business growth.
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