The construction industry is facing a significant challenge as the average age of builders continues to rise while the number of young people entering the field remains low. In light of this trend, Jake proposes a solution and issues a call to action for his fellow builders. Instead of solely recruiting individuals who are already interested in construction, he suggests that they actively seek out young people who may not have considered this career path and offer them a chance to learn about the opportunities and rewards that come with working in the industry. By expanding their recruitment efforts in this way, builders can not only help to address the talent shortage but also create new pathways to success for the next generation.

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