In this insightful video, Jake Bruton discusses essential marketing strategies for small business owners in the construction industry. Emphasizing the importance of embracing marketing as a fundamental part of being a business owner, Jake provides practical tips to present yourself better to clients and drive your business forward.

Jake begins by highlighting the significance of having a professional online presence, including a well-designed website and high-quality photos of your work. He also discusses the power of social media, particularly platforms like Instagram, in engaging with your audience and establishing yourself as a professional in your field.

Furthermore, Jake stresses the importance of leveraging satisfied clients as advocates for your business. Encouraging them to leave positive reviews and refer you to others can significantly benefit your marketing efforts.

Lastly, Jake touches on the importance of advocating for yourself. Expressing enthusiasm and confidence in your abilities can set you apart from competitors and attract the right clients to your business.

By following Jake's advice and implementing these strategies, you can effectively market your construction company and stand out in a competitive market.