I’m gonna make an educated guess and say you didn’t get into business because you love accounting.
So when it comes to financial management—budgeting, forecasting, and tracking the right metrics for success—you’d be forgiven for getting a little lost in the jargon and differing opinions on the “right” way to do things.
My guest on the show today is Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits!
Greg's approach to financial controls and profitability is refreshingly simple and easy to understand. He distills the confusing world of accounting into incredibly simple metrics and lays out the core areas of business you need to focus on.
If you’re looking for a simple explanation of which numbers you should care about and how to optimize them for business growth, consider this episode your starting point.
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